Auto TECH expo seminars attract the profit-oriented customers highly valued by vendors. The classrooms at Auto TECH expo train technicians in how and when to use the industry’s products, tools and equipment to prosper. These are the items most likely found on the exhibit floor. Technical sessions are more than workshops on how to use a computer gizmo. Finely focused sessions feature nationally acclaimed discussion leaders who concentrate on profitably and quickly repairing vehicles. Management sessions present top speakers as faculty members, people who not only know how to profit in the retail aftermarket but also, more important, HAVE profited in this marketplace.
Trade show exhibits should be all about selling product. If you come ready to make the sale you likely will attain your sales goals for Auto TECH expo. Auto TECH expo will focus equally, but at separate times, on providing shop owners, managers and technicians both educational and shopping opportunities. Help create success by using our Auto TECH expo marketing aids to invite customers and prospects to your exhibit.
When it’s all said and done, nearly every person who’s ever attended a trade show can recall the time he or she received some piece of information that made a great difference to the business. That’s both the nature and value of networking opportunities that take place only when people are face to face. There are plenty of computer-geewhiz exhibits and seminars. Auto TECH expo plans and delivers countless opportunities to share experiences and ideas with other top aftermarket players who have “been there and done that”!
In an age of telephone calls and emails there is no better sales training than purchasing exhibit space and making your sales team available to the industry to answer questions, deal with objections and close sales face to face. Auto TECH expo may well be the most effective and affordable sales tool your company purchases this year.